Only ONE of these should be accessible in a browser.
Work as a website auditor how to#
In a moment, I’ll show you how to begin crawling your site for SEO issues.īut first, you need to check that only one version of your site is browseable.Ĭonsider all the ways someone could type your website address into a browser (or link to it). Check that only ONE version of your site is browseable I will introduce the second site before step 10. In steps 1–9, I will be looking at Simple Life Insure-a life insurance broker from California.
Looking for an even simpler, beginner audit process? Check this video.įor this walk-through, I’ll be auditing two sites. This means auditing your rankings, backlink profile, existing content… anything that could be hindering your search performance. The aim is to provide a comprehensive approach to auditing your website from an SEO perspective. Steps 15-16: content audit AND “content gap” analysis.Īs you can see, the aim here isn’t to show you how to do a “technical” SEO audit (which you can do with almost any SEO site audit tool).Steps 13-14: backlink analysis (VERY important!).Steps 10-12: analyze organic search traffic (and find low-hanging opportunities).Steps 5-9: uncover easy-to-fix on-site problems.Steps 1-4: check for BIG issues (that may be holding your site back).
Here’s a breakdown of the SEO audit process we’ll be following: For most small to medium-sized sites, however, this should be doable in hours rather than days. If your site is HUGE-I’m talking hundreds of thousands, or even millions of pages-it may take longer than a few hours.
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