“Alex got her dream job,” says Richison, who is also a professor of film, television and media arts for Southwestern College. “At the moment, we are trying to put together a fully animated Halloween special for that last show. The last Unherd will air Saturday, October 27. “I wouldn’t want to risk tainting something awesome that we’ve been able to pull off for over 100 episodes by putting something inauthentic on air.” “I did a lot of soul searching about doing this with someone else, but it just wouldn’t feel right,” Richison says. On Saturday, SoundDiego airs a new show featuring Anthrax and the Allah-La’s, while Unherd focuses on Midnight Pine, Car Seat Headrest, and the San Diego Music Awards.Zaragoza’s move to New York to work at Vice caused Richison to pull the plug on Unherd instead of finding a replacement for Zaragoza. We’re a small group of dedicated derelicts who put out what we want to watch.”
“Now it pays for itself… Everyone has a day-job. Richison says he launched Unherd on his own dime. “They have more cameramen than we have on our entire staff,” says Richison about SoundDiego, which he says can rely on the production facilities of KNSD, an NBC-owned-and-operated station. Richison says production of Unherd has moved into a more sophisticated independent studio but is still a much smaller operation than SoundDiego’s. Unherd executive producer Scott Richison says the show started two years ago in his garage with a green screen, his video equipment, and a camera. Unherd spends less time at local venues and instead relies on existing artist videos and talking-head segments from its three co-hosts, Alex Zaragoza, Jeff Terich, and Mike Halloran, who write most of their own material.
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“We’re hosting our 58th free SoundDiego music event March 30 at Bar Pink with the Aquadolls, the Heavy Guilt, and Jason Hanna and the Bullfighters,” says Page. Past Event The Aquadolls and the Heavy Guilt (Each rating point represents about 10,000 San Diego County viewers.) Ratings for the important November sweeps period shows that during one week SoundDiego logged a 1.2 rating compared to 1.1 for Unherd another November week showed SoundDiego had a 1.1 rating while Unherd showed 1.0.
SoundDiego follows that second, rerun broadcast at 1:00 a.m. Page says there was “no discernible” decrease in SoundDiego ratings when late last year KNSD started airing Saturday Night Live in real time from 8:30–11:00 p.m. Alysha Nett is a social media star and J-Mar, who is a member of Some Kind of Lizards and Ethics.”
The show relies on a stable of nine local personalities who interview local bands and touring bands playing San Diego. “We’re in our seventh year,” says Eric Page, executive producer of KNSD/Channel 7’s SoundDiego. Meanwhile, two other San Diego weekly half-hour rock shows - SoundDiego and Unherd - still air late Saturday night. That was more of a community arts theater.” “We are looking for a new venue that could accommodate us better. “I spent every dollar I had, and didn’t have to keep it going.” The show was shot before a studio audience at the Gaslamp’s Geoffrey Off Broadway Theater. “If we do come back, it will be later this year,” says executive producer Fale Luis.
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